Surabhi

Client

Surabhi Collections is a boutique textile and apparel shop. They have been in business since 1996 and the shop is upgrading, the focus is now on natural fabric apparel and luxury textiles. The logo needs to convey luxury and poise and needs to look handcrafted.

Approach

The influence of the symbol is Persian/Islamic geometric patterns. The symbol reflects the imperfections of handmade clothing but provides a posh feel at the same time. The typeface and color bring the feel of being premium and serious.