Danielle Farrakhan

The client, Danielle Farrakhan (Danielle Gonzalez) is an entrepreneur. She is an author in finance and also runs many brands. The logo is for her personal brand. The requirement was a monogram that represented her name. The logo needs to convey success and poise.


Symmetric geometric shapes bring a very pleasing aesthetic harmony, a hexagon was chosen as the frame of the monogram. Serif typefaces provide a sense of antiquity and trust – two feeling the logo should evoke.